It can help grab attention, make a customer feel valued and trusted and help to build loyalty. Personalisation is the key to getting the most out of direct mail. 57% say receiving mail makes them feel valued 24% valued something they could touch more than something they could only see 23% of mail and 21% of promotions are shared between people in a household
39% of households have a dedicated area in their home for keeping mail Research has found that campaigns that include direct mail were 27% more likely to deliver better results than those without mail, and 40% more likely to deliver top acquisition rates. We handle everything from regular subscription magazines, newsletters, and catalogues to charity appeals, letter and brochure mailings to postcard and self-mailers as well as a lot of transactional mail, including reminder and renewal letters, statements, bills, invoices and salary slips.ĭirect mail is any personalised collateral sent via a postal service.
Gone are the days it’s unwanted collateral sent to a mass market. Perhaps there’s a misunderstanding over the term ‘Direct mail’ covers. “What, you actually put things into an envelopes and post them out?” was one response we received! However, what also struck us was the number of millennials, those at the early stages of their marketing career, who seemed unaware of the direct mail channel.
When we exhibited at B2B Marketing Expo in 2018, it was great to meet so many marketing professionals, all speaking our language and sharing our beliefs in the importance direct mail has as part of a marketing mix. Throughout the many changes in technology, consumer behaviour, regulatory changes, market trends, and a growth in other marketing channels, direct mail has continued to have a firm place in marketing plans.
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